How to Grow Facebook Page Following

The popularity of a Facebook page is measured by the number of likes it has. People can like a Facebook Page to receive updates from it and it’s important that we encourage people to like our page so that we can build a following of people who are interested in your products or services or the content you share.

Mentioned below are a few tips on How to get people to like your Page.

1. Add a Cover Picture/Video - Pages with cover photos typically get more Page likes and visits.

2. Inviting friends to like your Page - Getting your friends to follow your Page is the quickest, most efficient way to start building a presence.

∙ Go to your Page, and click Community in the left column.

∙ In the column on the right-hand side, you'll see a field for inviting friends .

∙ Enter a friend's name in the search box, and then click Invite next to their name.

Alternatively, you can click through the list.

3. Share it – Use the vanity url of your page (www.facebook.com/username) and share it on your other social media platforms, among friends and family etc...

∙ You can share your page to your wall by clicking the Share button under the Page tab at the top, or under the Notifications tab.

∙ If you have a website for your business, add a link to your Facebook Page there.

4. Use the QR code

You can generate a QR code for your Business page by following these steps

∙ Go to Your Page and click on Publishing Tools on the top

∙ Scroll down and find the QR code section

∙ Take a print out of this code and use it in your offline marketing strategies!

5. Join or create relevant groups

By posting as your Page in groups relevant to your business, you can reach people interested in what you do and increase your Page following. If you don't find any suitable groups, you can create your own to build a community and increase engagement with your business Page.